The state government of Uttar Pradesh launched the UP Social Media Policy which is designed to promote the schemes and the other achievements of the state government by social media influencers. Under this program the authorities are providing financial benefits to all the eligible social media influencers as they will promote the government schemes and other works of the state government. In simple words, the influencers will advertise all the work or project of the government of the state in their contents that is expected to increase awareness among the people. You can even download the UP social Media Policy PDF by using the official website.
Objective of UP Social Media Policy
The main is to spread awareness about the scheme that the government has launched in Uttar Pradesh. The influencers can be paid up to Rs. 8 lakhs for their efforts in making an advertisement/ with the help of this policy. A lost have been made in which all the social media platforms that will receive financial benefits under this new social media policy. This program is helpful to reach a huge audience so that they can know about the scheme and can take advantages from the government’s plans.
Top Facts Of UP Social Media Policy Scheme 2024 Registration
| Post For | UP Social Media Policy 2024 PDF |
| Launched By | Government Of Uttar Pradesh |
| Started For | For all social media influencers of the state |
| Main Aim | Promoting state government projects |
| Amount Of Scheme | Rs.2 Lakh to Rs.8 Lakh Per Month |
| Article Category | Yojana |
| Mode Of Application | Online |
| Benefits | Receiving funds for promoting schemes and achievements |
| Official Website | https://information.up.gov.in/en/websocial-media |
Eligibility Criteria
- The candidate is required to be a permanent resident of the Uttar Pradesh State.
- The candidate should be a social media influencer.
List of Social Media Platform
- FB | Facebook
- YT | YouTube
- X | X (formally twitter)
- IG | Instagram
Financial Benefits
The government of Uttar Pradesh will provide financial benefits of rupees 2 lakh to 8 lakh to the influencers and the amount will vary according to their followers and likes.
- Category A – minimum INR 10 Lakh subscribers
- Category B – minimum INR 5 Lakh subscribers
- Category C – minimum INR 2 Lakh subscribers
- Category D – minimum INR 1 Lakh subscribers
Instagram & X influencers are also divided into 4 categories:
- Category A – minimum INR 5 lakh subscribers
- Category B – minimum INR 5 lakh subscribers
- Category C – minimum INR 5 lakh subscribers
- Category D – minimum INR 5 lakh subscribers
UP Social Media Policy Warns Against
The content should be safe from any indecent, obscene or anti national posts or videos of the influencers. Additionally, of the government find any of these or other violent contents a strict legal action will be done on them that can cause them life terms and fines.
Date of Announcement
- The government announced the UP Social Media Policy on 28th August 2024.
Required Documents
- Aadhar card
- PAN card
- Email ID
- Address proof
- Phone number
- Complete information of the social media accounts
- Passport sized photo
Selection Process
- The candidate must clear the eligibility criteria to get selected under the scheme.
- The candidate is required to be a social media influencer in Uttar Pradesh.
- The authorities have stated to check the contents of the influencer that they post on their social media accounts.
- And if they find the content clear and right, the candidate will get an email or it can be a call from government officials.
- After some of the discussing with each other, the government will give the topics and other details to the influencer.
UP Social Media Policy Registration Process
STEP 1: Those who are interested and wish to register under the UP Social Media Policy 2024 online must visit the official website.
STEP 2: On the home page of the official website of the scheme, click on the option you will find here as Apply here.
STEP 3: You will be redirected to a new page where you must enter all the asked details and attach all your necessary documents along with the application form.
STEP 4: Lastly, remember to review the details carefully and quickly and click the submit option to finalize the procedure.
Download UP Social Media Policy PDF
- If the candidate wishes to download the social media policy PDF that can be done by using the official website released by the authorities.
- On the home page of the official website, you will find an option as Download UP Social Media Policy PDF, click on it.
- That’s it, the PDF file will open on your device’s screen and now you can download it by clicking on the download icon option.
FAQs
When was the UP Social Media Policy announced?
On 28th August 2024 the state government announced about the UP Social Media Policy.
Who launched the Social Media Policy?
The state government of Uttar Pradesh have launched the UP Social Media Policy.